Library
| Title: | Marketing strategy |
|---|---|
| Author: | O.C. Ferrell, Michael D. Hartline |
| Category: | NGO management |
| Pages: | 628 |
| Publishment: | 2005 |
| Anottation: | This book presents marketing strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which business function today. This text and cases help to develop a customer-oriented marketing strategy and marketing plan. |
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