Library
| Title: | Marketing |
|---|---|
| Author: | Michael J. Etzel, Bruce J. Walker, William J. Stanton |
| Category: | Organisational development |
| Pages: | 670 |
| Publishment: | 2001 |
| Anottation: | This book is divided into 7 parts to reflect the marketing managing process:The Field of Marketing, Identifying and Selecting Markets, Produkt, Rpice, Distribution, Promotion, Managing the Marketing Effort. |
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