Library
| Title: | Mobilize People for Marketing Success |
|---|---|
| Author: | Gary J. Stern |
| Category: | Training materials |
| Pages: | 200 |
| Publishment: | 1997 |
| Anottation: | The book offers a key to mobilize people to participate in promotion efforts, which is the base of one marketin plan.It gives a definition of "marketing" and a brief review of the five steps to developing a marketing plan: set marketing goals, position the organization, conduct a marketing audit, develop a marketing plan , and develop a promotion campaign. |
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